Video Case Studies:
Meta Ads: Building Targeting That Works
A Meta prospecting audience was properly designed resulting in profitable new customer orders.
The usual cookie-cutter approach was overturned, it targeted too-broad an audience (= wasted spend). Instead, data-driven/segmented targeting led to a successful campaign.
Bonus [at end]: simple setting to save cost.
Google Ads: Optimizing Search For Higher ROI
More efficient paid ads > higher profit > scalable growth.
One example of how Google Ads cost-per-conversion was brought down. A creative solution brought several unprofitable sub-segments into profitability.
Campaign with good overall results would usually be left as-is. However, this ‘leaves money [extra revenue] on the table.’