B2B Case Study: Replacing an agency for lead generation success
Results within just 7-days:
- Volume of leads increased 33% (while decreasing ad spend)
- Cost Per Lead reduced 58%
- Conversion rate doubled proving higher-value traffic was brought to the site
- Better quality leads: Unqualified leads eliminated and no longer wasting attention of B2B sales team
Qualified Lead Volume+33%
Challenge: Agency-managed campaigns consistently perform poorly over time, with: low lead quality, high costs, and no improvement trend.
Solution: Took over management of ad accounts and built new campaigns that: leveraged historical data to hone targeting towards higher value, applied exact max cost thresholds down to the keyword level, eliminated wasted spend and redistributed savings into effective new targeting.
Cost Per Lead / CPA−58%
